USPS Branch Closures – Does it Affect Direct Mail?

The US Postal Service has recently reported that they may close up to 410 branches across the USA. It is caused by lower quantities of personal mailings in conjunction with the recession.

Although the comsumer market is practically in panic, professional mailers and direct mailing houses are not worrying. The closures will definitely have an impact on the upcoming holiday market, causing delays and such. But as far as the direct mail houses, USPS services will continue as normal as they put priority on these places since it is high volume and therefore higher revenue to the USPS.

The only worry direct mail houses may have is the mail processing centers. If any of those places gets shut down, there could be a fallout of productivity on behalf of direct mail houses.

There are direct mail houses that have declared that if a lot of branches are closed, there is still a lot of branches left to pick up the slack. Fortunately, there is great density of post office branch retail offices. So, no need to worry now!