As with any sports team, coaches will state that practicing the fundamentals, training outstanding athletes with this method has never failed a team to the championship. Likewise, when marketing successfully, it pays to practice what has always worked.

The SECRET is repetition. Yes, when mailing to a targeted list of customers or prospects, it pays to repeat mailings in reasonable intervals so that the marketing “message” is constantly reinforced in their minds. Eventually inertia will take over and the customer, and when ready to buy, will be ready to call you and your business to make a purchase.

So don’t measure your direct mail campaign with one mailing to that one list. You need to mail repeatedly to the same list several times before you reap the rewards AND profits of that targeted list you are using!

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