Direct mail experts have a secret that makes them successful and profitable time and time again. From their experience, it has been tested that, when you send out a direct mail campaign, make sure you mail out so the target audience receives it Tuesday, Wednesday or Thursday.
It has been proven that your customers receiving mail on Monday or Friday will most likely get your mail tossed in the trash. Mondays are known as heavy mailing days and most companies sort out their mail so quickly that anything that looks like advertisements gets trashed. On Fridays, mail is equally sorted out very quickly because there is typically rush deadlines to be made in the afternoons or many workers work only a half day. There is greater chance, just like Monday’s that mail will get tossed in the trash can as well.
Tuesdays followed by Wednesdays are know as “light” mail days and the recipient will most likely study every piece of mail and open them without really checking if they are advertisements or not. This also gives your company a calculated follow up by phone, if you have that kind of program put in place.
Also, remember to carefully plan your follow up mailing to also fall to the target audience in Tuesday, Wednesday or Thursday.
Sometimes just the timing of sending out mail will make or break your campaign!
Call Us Now for Your Direct Mail Needs – 480-483-7677
Filed under direct mail, direct mail campaign, direct mail tips by on Jul 5th, 2010. Comment. 
According to some direct marketing and printing associations across America in 2009, there has been mention of “do not mail” legislation that has been introduced in several states such as; Connecticut, Florida, New Jersey, and New York but has not received serious consideration in any of those states.
What this means is that slowly, there are special interest groups and consumer advocacy groups that are trying to change laws at the state level to prevent advertising mail pieces to the public. It certainly runs on the “coat tails” of the “do not call” laws that have been enacted in the recent years.
Printing.org has an article that goes on to state…”Printing Industries of America and its affiliates* have successfully stemmed the opposition’s traction on the state-based campaigns. At the municipal level, the San Francisco Board of Supervisors recently passed a non-binding resolution calling for Do Not Mail legislation to be introduced on the state and federal level. The so-called Do Not Mail initiatives are driven largely by environmental organizations purporting advertising mail’s negative impact on the environment.”
So that means there is a combination of environmental groups as well as consumer advocacy organizations both hitting up the legislature. Conversely, Printing Industries of America supports “Mail Moves America,” a coalition whose goal is to promote the positive economic, social, and environmental benefits of advertising and to keep this type of mail free of government-mandated restrictions.
We should all be wary of the government bodies across our nation that we need to keep direct mail alive and kickin’ so we can keep the free enterprise system intact!
Filed under direct mail, printing services by on May 20th, 2010. Comment.
Looking for a reliable direct mail house that can handle any size mailing while making you money? Choose us, Business Helpers in Scottsdale Arizona for your mail marketing needs.
Call 480-483-7677
Although we are located in Scottsdale, Arizona, we can handle a job from anywhere in the USA. Here are just some of the services we offer your business:
Call us now at 480-483-7677
Filed under Arizona mail services, bulk mail, direct mail, mail services by on Apr 25th, 2010. Comment.
Here are several key reasons why you need to do direct mail in your business.
- It allows you to connect with your target audience with dead on accuracy.
- It markets your business 24 hours, 7 days a week.
- It gives you immediate response of your offer.
- You can track your effectiveness of your marketing message.
- You get the complete attention of the person reading your direct mail piece.
- It doesn’t cost much to test your offer to the market.
If anything, use direct mail to make sure you are offering products and services that people or businesses will buy. What good is being in business if you have a product that does not have demand?
Also, remember that direct mail allows you to build your client base. If you get any response from your mailing, put them on your next direct mail campaign. Anyone who has responded previously is a willing candidate to buy your product!
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under Arizona mail services, direct mail, direct mail campaign by on Feb 26th, 2010. Comment.
We found a video that explains in easy to understand format, how, writing a word document and using a mail merge function to personalize each sales letter for a direct mail campaign. Watch and enjoy.
Filed under direct mail, printed mail, printing services by on Jan 25th, 2010. Comment.
Direct mail letters are the most effective way to personalize your advertising. This method is very attractive to the person receiving the mail piece. Postcards get glances before they get tossed in the wastebasket, and catalogs usually just get set aside for a time to thumb through that may never come along. Advertising letters are the happy medium that may mean increased sales.
Hand-written touches are the most important thing that attracts attention. First, hand write the addressee’s name. That way the consumer knows you thought of her personally and thought she would enjoy hearing about the product/service or special deal you are offering.
The body of your letter will obviously need to be typed in order to mass produce and insure ease of reading. Take the time to chose a letterhead style that is appealing to the eyes. Use white for the color of the paper and plain text for content, either arial or times roman at 12 point. And of course, a great logo and your business’ contact information.
To close your letter with that personal touch, sign every letter individually. Now, of course if you have extremely large number of letters to go out, there is technology out there that can “recreate” real looking hand written signatures in mass production. You may want to price that out with your printer if they have that option available.
It would also enhance your response if you add a “PS” at the bottom of your letter. Here is where you could add a special offer or thank them for their business…a great business retention technique. It lets the customer know you value them.
In conclusion, always think how to personalize the letter enough to let the customer know you are giving them personal attention and appreciation. After all, isn’t that what we all want?
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail, direct mail tips by on Jan 15th, 2010. Comment.
Of course, with the holiday rush, the volume of mailings is going to tax the distribution system even more so this year. As we are still recovering from the recession, private mail distribution companies as well as the good old US Post Office have downsized their staff and equipment.
Warnings always go out to the consumer mail segment to mail early to get delivery in time for the Christmas holidays. This also goes for the businesses at this time of year to mail to their clients and vendors.
Also, be aware of the recipients “attention” span during the holidays. Are you business clients going to notice the business mail that they receive during the month of December? A lot of companies many be shut down for holiday breaks or the recipients are just not in the “mood” to open your mailing during this time. It is important that you know your customer’s mindset at this time of year.
The exception is the customers that depend on your service or product all year long. They are going to open your mail. If it is a product or service that they feel can wait, they will.
From all of us at Business Helpers, we wish you and your families a very Merry Christmas and Happy New Year!!
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail, mail services by on Dec 23rd, 2009. Comment.
We found the best of the best of a video that truly describes what direct mail marketing is all about. Although this video covers direct mail marketing for printers, the same principles will apply for any type of business.
For those of you who thought you knew, watch this entertaining video and give us your thoughts. Comment back to us by pressing the comment button below.
Direct Mail Marketing in Plain English
Filed under direct mail, direct mail campaign, mail services, targeting your market by on Dec 15th, 2009. Comment.
Have you ever wondered what your recipient does with incoming mail, mail that you may have sent to them via a direct mail marketing campaign? They have a “ritual” in which they sort out the bills, personal mail, interesting looking mail, and the all famous – “junk mail.”
We are all guilty of this sorting process of our mail whether it is at home or at the office. Mail is quite often the first thing we give our attention to, so that is a good thing to direct mail marketers. But the most important thing here is to make sure your mail piece is personalized or somehow geared towards getting the attention of the recipient to open your mail piece. It should not be gaudy or obnoxious, slightly business-like, and non “salesy.”
We have a video below from a direct mail marketer that should drive out point, when thinking about your next direct mail campaign.
The Secret of Direct Mail Success
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail campaign, direct mail tips, targeting your market by on Dec 2nd, 2009. Comment.
Before you start your direct mail campaign, make sure you know your target audience thoroughly before spending any money on renting a list to mail to.
You have spent some good money on making a great product, and you know that it fits what your market needs, you composed attention grabbing copy on your sales piece and you have all your call center in place to take orders. But remember that the most important thing is the mailing list you are sending mail to. What good is your sales piece going to do if you send it to a poor performing list?
Here are some pointers on how to “shop” for a profitable mailing list.
One of the most important things you can do when selecting a mail list house is to look in the Standard Rate & Data Service Directory under mailing list brokers. This is a very reputable publication that only contains good to very good list brokers. These brokers explain within the directory the different lists that are available for rent, what kind of buyers the lists are made up of, and the date the list was last cleaned–that is, the last time all the names on the list were verified relative to the correctness of addresses.
Once you narrow down your list brokers to a select few companies, contact them and let them know about your current mailing campaign and ask them if they have good lists to attract their specific lists. Quite often, a good list broker will have much knowledge and start asking you pertinent questions to further help you. When you get the feeling that you are talking to a sincere list broker, ask them for their minimum list of names along with prices. Then call on the other companies you were also intersted in and see if you can spot a trend of pricing and kind of lists available.
Once you and the list broker and have decided upon the mailing list best suited to your offer, the broker will require you to rent a minimum of 5,000 names. The going price will range from $35 to $95 per thousand names. This may seem like a lot of money to you at first, but you have to look at the quality of the list that the broker will give you to translate those names into “paying customers.”
Remember too, that the list brokers have their own interests to get repeat busines from you and will do their darnest to give you a quality list.
For all your direct mailing service needs, call us at 480-483-7677.
Filed under Arizona mail services, direct mail by on Nov 9th, 2009. Comment.