Starting your next mailing campaign with a good list

Probably, the most important part of your direct mail campaign will be choosing your mailing list. That is also the most challenging part of your success or failure when doing a mailing. The most common way to get a good list is from a list broker. Here are some tips when going out to secure your mailing list.

• The first thing you have to do is find a qualified and targeted list for your product or service.
• Your list should be current with all duplicates removed
• The list should be sold from an experienced and reputable list house that has a proven record in high quality lists
• Know the profile of who you are mailing too. This goes along with knowing your product and service enough to know who is likely to buy
• Lastly, check on the past record of the list broker and even ask for references of current or past customers…..and check up on them.

You don’t have time to fool with less than quality list brokers since normal response rates in the direct marketing field is about 1.5%. That means you have to make sure your quality of the list is high enough to practially “guarantee” that percentage norm.

For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.