“Do Not Mail” Legislation

According to some direct marketing and printing associations across America in 2009, there has been mention of “do not mail” legislation that has been introduced in several states such as; Connecticut, Florida, New Jersey, and New York but has not received serious consideration in any of those states.

What this means is that slowly, there are special interest groups and consumer advocacy groups that are trying to change laws at the state level to prevent advertising mail pieces to the public. It certainly runs on the “coat tails” of the “do not call” laws that have been enacted in the recent years.

Printing.org has an article that goes on to state…”Printing Industries of America and its affiliates* have successfully stemmed the opposition’s traction on the state-based campaigns. At the municipal level, the San Francisco Board of Supervisors recently passed a non-binding resolution calling for Do Not Mail legislation to be introduced on the state and federal level. The so-called Do Not Mail initiatives are driven largely by environmental organizations purporting advertising mail’s negative impact on the environment.”

So that means there is a combination of environmental groups as well as consumer advocacy organizations both hitting up the legislature. Conversely, Printing Industries of America  supports “Mail Moves America,” a coalition whose goal is to promote the positive economic, social, and environmental benefits of advertising and to keep this type of mail free of government-mandated restrictions.

We should all be wary of the government bodies across our nation that we need to keep direct mail alive and kickin’ so we can keep the free enterprise system intact!