Direct Marketing Tips and Tricks

Direct mail is the most important part of your marketing plan. Developing and executing the campaign can be very confusing. Today’s mailing regulations are getting more complicated–postage rates are changing all the time and the flood of mail makes it harder to get noticed. The right message and presentation is very important and must get to your target market in the correct way. Capturing your reader must happen quickly and your reader must be motivated to take action.

Here are some valuable tips when planning out your direct marketing campaign:

• consult with a direct mailing house before planning your next campaign
• keep your mailing piece simple and readable
• consult with a copywriter regarding your sales content
• use a reputable list broker
• use colored envelopes to get attention
• personalize the message in your mail piece
• have a clear message on what you offer
• insert a strong call to action – call in, fax in or mail back
• develop a free gift to further intice action
• offer a free trial period of your product or service
• have a professional graphic artist design art work
• mention guarantees (risk avoidance)

This is only a partial list of direct mail marketing techniques, but you get the idea. There are so many things to develop for your next mailing. Always remember to test and change things slightly to measure the effectiveness of your mailings. For example, the wording of the headline on the mail piece can be changed to make two or three versions. You measure the response rate of each headline….the headline that brings in the best return or response will prevail on all mailings from now on.

Stay tuned for more valuable tips and tricks from Mail Marketing Masters!

Make a comment here if you have some tips you can share with our readers. Just click on the comment button below.

For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.