Direct Mail Marketing – the Best Way

Quite often the simplest way of mailing is the best. I am talking about a simple letter on your custom printed letter head and stuffed inside of a #10 business envelope with your logo on the return address and sent to your targeted prospect list.

This could be a simple introduction of your services to a full trial coupon of your product or service attached. Sending something on your stationary is far better than sending it in a postcard or fancy custom cut piece. Personalized stationary builds strong branding to the eyes of your prospects.

Sending personalized letters just to thank the customer or to continue to expose the prospect with the kinds of products and services you offer is a great goodwill builder with prospects. Remember the old sales adage, a minimum of “7 touches” is required before anyone will buy from you. What better way to send at least as series of 7 letters to your prospects to get their trust and attention.

Whatever you do, keep consistent with mailing out your letters or mail pieces. Believe it or not it will eventually convert at a modest rate and make your mailings pay for itself.