Direct Mail Letters

Direct mail letters are the most effective way to personalize your advertising. This method is very attractive to the person receiving the mail piece. Postcards get glances before they get tossed in the wastebasket, and catalogs usually just get set aside for a time to thumb through that may never come along. Advertising letters are the happy medium that may mean increased sales.

Hand-written touches are the most important thing that attracts attention. First, hand write the addressee’s name. That way the consumer knows you thought of her personally and thought she would enjoy hearing about the product/service or special deal you are offering.

The body of your letter will obviously need to be typed in order to mass produce and insure ease of reading. Take the time to chose a letterhead style that is appealing to the eyes. Use white for the color of the paper and plain text for content, either arial or times roman at 12 point. And of course, a great logo and your business’ contact information.

To close your letter with that personal touch, sign every letter individually. Now, of course if you have extremely large number of letters to go out, there is technology out there that can “recreate” real looking hand written signatures in mass production. You may want to price that out with your printer if they have that option available.

It would also enhance your response if you add a “PS” at the bottom of your letter. Here is where you could add a special offer or thank them for their business…a great business retention technique. It lets the customer know you value them.

In conclusion, always think how to personalize the letter enough to let the customer know you are giving them personal attention and appreciation. After all, isn’t that what we all want?

For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.