Direct Mail During the Holidays

Of course, with the holiday rush, the volume of mailings is going to tax the distribution system even more so this year. As we are still recovering from the recession, private mail distribution companies as well as the good old US Post Office have downsized their staff and equipment.

Warnings always go out to the consumer mail segment to mail early to get delivery in time for the Christmas holidays. This also goes for the businesses at this time of year to mail to their clients and vendors.

Also, be aware of the recipients “attention” span during the holidays. Are you business clients going to notice the business mail that they receive during the month of December? A lot of companies many be shut down for holiday breaks or the recipients are just not in the “mood” to open your mailing during this time. It is important that you know your customer’s mindset at this time of year.

The exception is the customers that depend on your service or product all year long. They are going to open your mail. If it is a product or service that they feel can wait, they will.

From all of us at Business Helpers, we wish you and your families a very Merry Christmas and Happy New Year!!

For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.