Direct Mail Design

There are many different “flavors” of designing direct mail but only a few effective ways of design for maximum impact that will result in your prospect opening up the envelope or reading your mail piece and contacting you to buy.

Here is a link to Bill Fryer’s website that has 28 value packed direct mail design tips.

http://www.billfryer.com/design/

We agree with most of these tips except for tip #8 where Bill suggests “long copy” sales message versus short. We are of the belief that “short and concise” is better. Of course, the idea of the long copy sales letter is to thwart off any objections in the sales message before the customer can think of, but we would rather “tease” interest with a specific benefit that would compel them to contact us or to stop by our business location.

Let us know what you think…click the comments button below…