The most important part of marketing your business is finding new ways to capture prospects and turn them into paying customers. We have given you some ideas, such as postcards but there is more to it than just mailing out something. You have to have a proven system.

In this post, we will go into a direct mail campaign. If you are a small business owner, this system works like a charm. This allows you to direct your prospects to a particular response mechanism.  This could be in the form of a response form to fill out and send back, a phone number to call back to take advantage of a time sensitive offer, or direction to a website in order to purchase a product or service.

What you will need for a simple direct mail campaign:

1) a prospect list
2) a response mechanism (i.e. phone number, web page, form, etc.)
3) collateral materials

Purpose
It is most important to outline the purpose of your direct mail campaign. Do you want to expand your leads list? Do you want to retain current customers from your existing list? Do you want to make sales now? Once your purpose has been decided, then plan out your process accordingly. It is quite simple, really.

Additional Tips
Determine a timeline of your campaign. Make sure you have a way to measure results. Set a starting budget that would include postage, paper, printing, list rental, and any outsource services.

In today’s marketing climate, it has proven that coupling  telemarketing as a response vehicle can dramatically raise salse conversion rates.

In future posts, we will reveal successful case studies of this simple method of effective marketing.