Want to know the ultimate secret to direct mail success? First, we should all know that the fundamentals of marketing will always matter when successfully selling anything.
As with any sports team, coaches will state that practicing the fundamentals, training outstanding athletes with this method has never failed a team to the championship. Likewise, when marketing successfully, it pays to practice what has always worked.
The SECRET is repetition. Yes, when mailing to a targeted list of customers or prospects, it pays to repeat mailings in reasonable intervals so that the marketing “message” is constantly reinforced in their minds. Eventually inertia will take over and the customer, and when ready to buy, will be ready to call you and your business to make a purchase.
So don’t measure your direct mail campaign with one mailing to that one list. You need to mail repeatedly to the same list several times before you reap the rewards AND profits of that targeted list you are using!
If you like this article, tell your business associates about it and have them visit and comment!
Filed under direct mail campaign, direct mail tips, targeting your market by on May 18th, 2010. Comment. 
It has come to our attention that many businesses approach us and ask us what is the best way to get through to their customers. They have used direct mail with moderate success and are attracted to the “so called” new media, online marketing. While we can say that having this blog is using online marketing for our business, we discover that nothing can replace direct mail marketing. Actually, we find that combining direct mailing with our online marketing efforts improves our overall coverage of our target market.
Always experiment with different channels of marketing your business and you will be surprised at the combined results it will give you. You hear about businesses using social networking sites such as Facebook and Twitter to get the word out about their products and services. There are several combinations of marketing channels that can be effective. Word of caution, just remenber that any new channel you open has its own “high maintenance” factors to consider!
We are still helping our customers get the best “bang for their buck” with direct mail campaigns and there seems to be no end in sight for the effectiveness of this medium.
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail, targeting your market by on Mar 25th, 2010. Comment.
We found the best of the best of a video that truly describes what direct mail marketing is all about. Although this video covers direct mail marketing for printers, the same principles will apply for any type of business.
For those of you who thought you knew, watch this entertaining video and give us your thoughts. Comment back to us by pressing the comment button below.
Direct Mail Marketing in Plain English
Filed under direct mail, direct mail campaign, mail services, targeting your market by on Dec 15th, 2009. Comment.
Have you ever wondered what your recipient does with incoming mail, mail that you may have sent to them via a direct mail marketing campaign? They have a “ritual” in which they sort out the bills, personal mail, interesting looking mail, and the all famous – “junk mail.”
We are all guilty of this sorting process of our mail whether it is at home or at the office. Mail is quite often the first thing we give our attention to, so that is a good thing to direct mail marketers. But the most important thing here is to make sure your mail piece is personalized or somehow geared towards getting the attention of the recipient to open your mail piece. It should not be gaudy or obnoxious, slightly business-like, and non “salesy.”
We have a video below from a direct mail marketer that should drive out point, when thinking about your next direct mail campaign.
The Secret of Direct Mail Success
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail campaign, direct mail tips, targeting your market by on Dec 2nd, 2009. Comment.
Probably, the most important part of your direct mail campaign will be choosing your mailing list. That is also the most challenging part of your success or failure when doing a mailing. The most common way to get a good list is from a list broker. Here are some tips when going out to secure your mailing list.
- The first thing you have to do is find a qualified and targeted list for your product or service.
- Your list should be current with all duplicates removed
- The list should be sold from an experienced and reputable list house that has a proven record in high quality lists
- Know the profile of who you are mailing too. This goes along with knowing your product and service enough to know who is likely to buy
- Lastly, check on the past record of the list broker and even ask for references of current or past customers…..and check up on them.
You don’t have time to fool with less than quality list brokers since normal response rates in the direct marketing field is about 1.5%. That means you have to make sure your quality of the list is high enough to practially “guarantee” that percentage norm.
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail campaign, direct mail tips, targeting your market by on Oct 21st, 2009. Comment.
There has been an ongoing debate about if direct mail is dead. With the “hyper” hype about the internet and email marketing and how much less it costs to “send” virtual mail out….the jury is still out!
EMAIL
So, email is supposed to be the “saviour” of getting your advertising message out to the thousands, hundred thousands and millions of people on your list. It is supposed to be cheaper to execute, doesn’t irriate the recipient by the ugly “junk” mails in their real mailbox, more efficient because you can measure ROI metrics within minutes of doing an email blast.
DIRECT MAIL
Direct mail’s cost per thousand prospect names are, in reality, cheaper than buying, or shall I say renting a list of like quantity in the online world. Undeliverability is up 20% lately from these online lists for the internet marketing crowd. Reason is there is more spam filters, corporate firewalls are set even tighter to keep out even legitimate emails, and the higher frequency of the recipient to mass delete emails for fear of email overload. Direct mail, on the other hand gets almost a 95% deliverability rate because good list managers scrub their lists on a regular basis.
Finally, with email, you only get 2 seconds or less to get the attention of the receiver or it gets deleted. Direct mail gives you 5 seconds or more to catch the attention of the receiver. That is huge!
So when thinking “old school” direct mail, always know it has a useful function in your marketing arsenal!
Filed under Arizona mail services, direct mail, direct mail costs, mail services, targeting your market by on Aug 18th, 2009. Comment.
We found a great video for you that talks about the benefits of direct mail and the successful strategies related to it. Enjoy!
Filed under direct mail, direct mail campaign, direct mail tips, targeting your market by on Aug 7th, 2009. Comment.
We found a great source for hot tips when doing direct mail. Although many are common sense tips, we found the mailing to vendors as well as customers and measuring ROI to be our favorites.
You can find the tips here:
http://www.entrepreneur.com/marketing/guerillamarketing/article193436.html
Please make a comment here and let us know what best works for you on your direct mail projects.
Filed under direct mail tips, targeting your market by on Jun 15th, 2009. Comment.
The world is your oyster! Do not limit yourself unless you must.
One of the critical components in any direct mail campaign is the mailing list. Not “who do I want to mail to?” but “who do I want to become my next customer?” “Who can benefit most from my offer?”
The more you can define your best existing customers, the clearer you can be about the demographics to use in purchasing a mailing list of prospects. Always build the universe without constraints. Only build those in as you must. The “must” being determined by the cost and availability of the selection criteria.
Define the factors and refine your ideal model. If it’s residential: geography, age, gender, marital status, presence of children, household income, home value, age of home, religious affiliation, lifestyle interest, etc. If it’s business: geography, business category, sales volume, employee size, number of years in business, single vs. multiple locations, franchises vs. independent ownerships, etc.
As you select these direct mail criteria, remind yourself that you are not trying to reach everyone. Of course everyone can use your service or product. That’s not it. Where can you have the greatest chance of the highest positive response? Go after that. You may pay more for your mailing list, but your increased positive response should more than make up for any additional cost. Further, you may find that you can cut down the size of your mailing this way – saving far more than the additional cost of the mailing list in printing and postage dollars.
Filed under direct mail campaign, targeting your market by on Apr 21st, 2009. Comment.