Mail Marketing Masters » printed mail

Direct Mail Design

Tue, 11 May 2010 16:11:15 +0000

There are many different “flavors” of designing direct mail but only a few effective ways of design for maximum impact that will result in your prospect opening up the envelope or reading your mail piece and contacting you to buy.

Here is a link to Bill Fryer’s website that has 28 value packed direct mail design tips.

http://www.billfryer.com/design/

We agree with most of these tips except for tip #8 where Bill suggests “long copy” sales message versus short. We are of the belief that “short and concise” is better. Of course, the idea of the long copy sales letter is to thwart off any objections in the sales message before the customer can think of, but we would rather “tease” interest with a specific benefit that would compel them to contact us or to stop by our business location.

Let us know what you think…click the comments button below…

Database Marketing

Mon, 25 Jan 2010 22:52:18 +0000

We found a video that explains in easy to understand format, how, writing a word document and using a mail merge function to personalize each sales letter for a direct mail campaign. Watch and enjoy.

The Verdict’s In! – Printed Mail Rules

Fri, 17 Apr 2009 18:25:26 +0000

When it comes to direct marketing – especially to prospects – there’s no mail like the printed mail. Email does not bring the same response as receiving a piece in the mail box.

There are two major reasons for this. First, people are afraid to open mail from an email address they don’t know. Fear they could get a virus. Fear they could have their computer hacked and sensitive information could be acquired. Fear they could receive a cookie which tracks their internet activity. In today’s electronic age, it is very easy for unwanted problems to befall computers just by opening unknown emails. Is it really worth the potential risk?

Second, most people like to receive information about a new product or service via paper. From the prospect’s point of view, they do not want to waste either their time or supplies (ink and paper) by printing the information themselves. Seldom do you want to read the information on the computer screen. You generally want to take it elsewhere and read it leisurely with less eye strain.

From the direct marketer’s perspective, you get an added bonus when you use direct mail instead of email. Your recipient receives a mail piece with your desired design and layout, type selection and sizing and maybe color that they might not see if they were to print the piece on their own computer. Remember, for someone new to want your product or service you have to make your piece attractive to them, approaching your pitch from what the product or service can do for them. If you make the prospect do the first work by printing the piece, you’ve lost an edge you can never get back.