Direct mail experts have a secret that makes them successful and profitable time and time again. From their experience, it has been tested that, when you send out a direct mail campaign, make sure you mail out so the target audience receives it Tuesday, Wednesday or Thursday.
It has been proven that your customers receiving mail on Monday or Friday will most likely get your mail tossed in the trash. Mondays are known as heavy mailing days and most companies sort out their mail so quickly that anything that looks like advertisements gets trashed. On Fridays, mail is equally sorted out very quickly because there is typically rush deadlines to be made in the afternoons or many workers work only a half day. There is greater chance, just like Monday’s that mail will get tossed in the trash can as well.
Tuesdays followed by Wednesdays are know as “light” mail days and the recipient will most likely study every piece of mail and open them without really checking if they are advertisements or not. This also gives your company a calculated follow up by phone, if you have that kind of program put in place.
Also, remember to carefully plan your follow up mailing to also fall to the target audience in Tuesday, Wednesday or Thursday.
Sometimes just the timing of sending out mail will make or break your campaign!
Call Us Now for Your Direct Mail Needs – 480-483-7677
Filed under direct mail, direct mail campaign, direct mail tips by on Jul 5th, 2010. Comment. 
Those of you who are market oriented will understand the letters; AIDA. Direct response ”101″ states, that in order to make a successful marketing campaign it must have the following 4 items:
- Attention – It must attract attention and attract the prospect to your offer
- Interest – It must create an interest or be compelling to the reader of your marketing message.
- Desire – It must create desire for your product by providing education about the product, niche or industry.
- Action – Probably the most important item, it must have a call to action where the prospect either buys the product or makes inquiry for further information on the product.
The above are fundementals of direct sales techniques that have been used for over 100 years. This is the way cowboys sold wagons and horses! It feeds on the psychology of human nature and how to lead a prospect through the sales process.
Direct mail makes use of all these basic sales/marketing principles. So when creating your next direct mail campaign, make sure you use these principles as your guide for better response rate.
In our next post, we will cover the topic of direct mail response rates.
Filed under direct mail, direct mail campaign by on May 27th, 2010. Comment.
According to some direct marketing and printing associations across America in 2009, there has been mention of “do not mail” legislation that has been introduced in several states such as; Connecticut, Florida, New Jersey, and New York but has not received serious consideration in any of those states.
What this means is that slowly, there are special interest groups and consumer advocacy groups that are trying to change laws at the state level to prevent advertising mail pieces to the public. It certainly runs on the “coat tails” of the “do not call” laws that have been enacted in the recent years.
Printing.org has an article that goes on to state…”Printing Industries of America and its affiliates* have successfully stemmed the opposition’s traction on the state-based campaigns. At the municipal level, the San Francisco Board of Supervisors recently passed a non-binding resolution calling for Do Not Mail legislation to be introduced on the state and federal level. The so-called Do Not Mail initiatives are driven largely by environmental organizations purporting advertising mail’s negative impact on the environment.”
So that means there is a combination of environmental groups as well as consumer advocacy organizations both hitting up the legislature. Conversely, Printing Industries of America supports “Mail Moves America,” a coalition whose goal is to promote the positive economic, social, and environmental benefits of advertising and to keep this type of mail free of government-mandated restrictions.
We should all be wary of the government bodies across our nation that we need to keep direct mail alive and kickin’ so we can keep the free enterprise system intact!
Filed under direct mail, printing services by on May 20th, 2010. Comment.
There are many different “flavors” of designing direct mail but only a few effective ways of design for maximum impact that will result in your prospect opening up the envelope or reading your mail piece and contacting you to buy.
Here is a link to Bill Fryer’s website that has 28 value packed direct mail design tips.
http://www.billfryer.com/design/
We agree with most of these tips except for tip #8 where Bill suggests “long copy” sales message versus short. We are of the belief that “short and concise” is better. Of course, the idea of the long copy sales letter is to thwart off any objections in the sales message before the customer can think of, but we would rather “tease” interest with a specific benefit that would compel them to contact us or to stop by our business location.
Let us know what you think…click the comments button below…
Filed under Arizona mail services, direct mail, direct mail campaign, printed mail by on May 11th, 2010. Comment.
We found a video with a unique twist on direct mail marketing. Check out this technique used by a large national corporation.
Filed under direct mail, direct mail campaign, direct mail promotions by on Apr 30th, 2010. Comment.
Looking for a reliable direct mail house that can handle any size mailing while making you money? Choose us, Business Helpers in Scottsdale Arizona for your mail marketing needs.
Call 480-483-7677
Although we are located in Scottsdale, Arizona, we can handle a job from anywhere in the USA. Here are just some of the services we offer your business:
Call us now at 480-483-7677
Filed under Arizona mail services, bulk mail, direct mail, mail services by on Apr 25th, 2010. Comment.
It has come to our attention that many businesses approach us and ask us what is the best way to get through to their customers. They have used direct mail with moderate success and are attracted to the “so called” new media, online marketing. While we can say that having this blog is using online marketing for our business, we discover that nothing can replace direct mail marketing. Actually, we find that combining direct mailing with our online marketing efforts improves our overall coverage of our target market.
Always experiment with different channels of marketing your business and you will be surprised at the combined results it will give you. You hear about businesses using social networking sites such as Facebook and Twitter to get the word out about their products and services. There are several combinations of marketing channels that can be effective. Word of caution, just remenber that any new channel you open has its own “high maintenance” factors to consider!
We are still helping our customers get the best “bang for their buck” with direct mail campaigns and there seems to be no end in sight for the effectiveness of this medium.
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail, targeting your market by on Mar 25th, 2010. Comment.
We are a fan of Ford Saeks and his direct marketing videos. In them, he touts how successful direct mail techniques are to any business in 2010. This technique can be used alone or better yet, in combination with other marketing methods. Enjoy.
Filed under direct mail, direct mail campaign by on Mar 9th, 2010. Comment.
Here are several key reasons why you need to do direct mail in your business.
- It allows you to connect with your target audience with dead on accuracy.
- It markets your business 24 hours, 7 days a week.
- It gives you immediate response of your offer.
- You can track your effectiveness of your marketing message.
- You get the complete attention of the person reading your direct mail piece.
- It doesn’t cost much to test your offer to the market.
If anything, use direct mail to make sure you are offering products and services that people or businesses will buy. What good is being in business if you have a product that does not have demand?
Also, remember that direct mail allows you to build your client base. If you get any response from your mailing, put them on your next direct mail campaign. Anyone who has responded previously is a willing candidate to buy your product!
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under Arizona mail services, direct mail, direct mail campaign by on Feb 26th, 2010. Comment.
Did you know that:
- 17% of Americans change addresses annually?
- 42 million people move each year
- One out of every six families move
Not enough of our direct mail customers pay attention to keeping a very updated list of customers to mail to. Can you imagine how much waste in money and time it causes from undeliverable addresses? It can easily cost into the thousands. That can definitely make a big cut in the profitibility of your business!
Here are some ways you can reduce your costs when doing your next mailing while keeping your list current and updated.
To make sure that you are getting a list with accurate addresses, ask about the National Deliverability Index (NDI) of the list. The NDI rates the percentage of addresses in a list that are deliverable. Use the NDI to target the address elements you need to get the delivery —- and postage price —- you want. For example, if you are targeting a specific 5-digit ZIP Code, look for an NDI of 100% for address element.
The United States Post Office provides many ways where you can validate the accuracy of postal addresses.
You can also use www.USPS.com to check zip codes in your list.
You can submit your list directly to the USPS on a printout so they can mark any changes of addresses. There will be a small fee for this service.
You can also run your list through a NCOA approved vendor that can check over your list with special software and make on the spot corrections.
The most important thing is that you should make a conscious effort to ensure all addresses are good. As stated earlier there is so many people and businesses either moving or changing contact information on a daily basis that it is sometime to pay attention to early on in order to save waste and wasted money in the process!
Filed under Arizona mail services, US Postal Service, direct mail, direct mail costs by on Feb 17th, 2010. Comment.