This post is brought to you by: Business Helpers Mail Center in Scottsdale, Arizona
Here is a quick list of services we are able to assist you with.
- Mail List Preparation: Merge/Purge, clean, remove duplicates, CASS certification (ensure accuracy and deliverability), NCOA (updates change of address)
- Mail Processing: Address (directly onto mail piece), collate, stuff, fold, seal, affix wafer seal closures, sort, stamp/meter, bundle for postage discounts, and deliver to the post office. We can accommodate a wide variety of insert and envelope sizes
- Letter Shop Services: Print personalized, high quality laser letters, folding, tabbing, and inserting while accommodating a wide variety of insert and envelope sizes
- Custom Printing: We find the best price and quickest service available through our printing partners
- Hand Assembly: Quality hand assembly (collating, folding, inserting, labeling and addressing) for custom or unusual jobs
Let us make a no obligation quote for your next mailing job. You will notice the difference on the service and attention we provide! We love what we do and looking forward to helping you.
Call us now at 480-483-7677
Filed under Arizona mail services, direct mail, mail services by on Oct 30th, 2009. Comment. 
We found a very informative video revealing what it takes for a successful direct mail campaign. First, you have to have a great list from a source you can trust, and a very compelling offer that is clearly stated in the direct mail piece. Enjoy!
Filed under Arizona mail services, direct mail campaign, direct mail tips by on Sep 22nd, 2009. Comment.
When you think of planning out your next direct mail campaign, think Business Helpers. No, think “award winning” direct mail house! As seen by the previous post here, we are very proud of our 2009 Best of Scottsdale Award from the U.S. Commerce Association.
For those of you in the Phoenix, Arizona area, please make sure you visit us at our location and say “hello.” For visitors here from out of town, contact us either through our contact form or just call us for a cheerful, no obligation quote on your next job. We will always go the “extra mile” for you.
Call us at (480) 483-7677
Filed under Arizona mail services, direct mail, mail services by on Sep 16th, 2009. Comment.
We are pleased that our company, Business Helpers, has received the 2009 Best of Scottsdale Award from the US Commerce Association. We are celebrating!! Please see below:
Press Release
FOR IMMEDIATE RELEASE
Business Helpers Mail Center Receives 2009 Best of Scottsdale Award
U.S. Commerce Association’s Award Plaque Honors the Achievement
WASHINGTON D.C., June 8, 2009 — Business Helpers has been selected for the 2009 Best of Scottsdale Award in the Direct Mail Advertising Services category by the U.S. Commerce Association (USCA).
The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
CONTACT:
U.S. Commerce Association
Email: PublicRelations@us-ca.org
URL: http://www.us-ca.org
Filed under Arizona mail services, mail services by on Sep 4th, 2009. 1 Comment.
1) Using the wrong list. Perhaps the biggest mistake that you can make is to use a mailing list that does not represent your target audience. Too many people send out mailings, receive no response, and wonder why. Make sure that your list is current and targeted to meet your needs.
2) Poor copy. It may only be 100 or even 25 words, but they need to be the right words. Take the time to do several rewrites until the copy will grab the reader’s attention.
3) No call to action. If you don’t tell the reader what you want them to do, it defeats the point of sending the direct mail piece. Do you want them to call you? Email you? Send in the enclosed postcard? Buy something? Make it clear what they should do or they will not respond.
4) No testing. Too many people learn the hard way that their direct mail piece is not effective. It should be common practice to test out anything you plan to use to market or advertise your business in order to see if it makes an impact.
5) Using hype over meat. It is all too common to hype your product or service with superlatives instead of highlighting and explaining the actual benefits of your product or service.
6) Not proofing the copy. There are too many stories of great direct marketing pieces that were missing phone numbers, addresses, or other key information. Errors in the copy are also too prevalent. Proofreading is an important aspect of all of your marketing campaigns. If you feel that you are lacking in those skills, hire someone to proof your copy. Or ask a colleague who has a way with words to take a look at your text.
7) Not focusing on your headline. One of the reasons we all toss direct mail quickly is because it does not grab us. Somewhere between boring headlines and gimmicks is a smart use of a headline that catches someone’s eye without insulting their intelligence. You only have a few seconds to grab the reader, therefore you need to put great stock into your headline.
8) Highlighting form over function. One common mistake is placing too much focus on the design elements of the direct mailing piece, which results in marvelous four-color graphics, interesting shapes, and eye-catching color, but a discrediting loss of content.
9) No follow up. Many businesses send out brochures, fliers, and other materials with no follow-up plan. Follow-up refers to calling, mailing additional information, or at least being prepared to fulfill requests for the product or for additional information.
10) Not tapping into expert advice. Direct mailing has been around for many years because when it works it works very well. Many people have spent their careers mastering the art of direct mailing. They know the right words to use and the best ways to get results. However, far too few people tap into this bank of knowledge. Do your research and learn from experts in the field.
This information is taken from All Business (dot) com
http://www.allbusiness.com/marketing/direct-marketing-direct-mail/3986-1.html
Filed under Arizona mail services, direct mail, direct mail campaign, direct mail tips by on Sep 1st, 2009. Comment.
One of my biggest irritations in dealing with the post office for the processing of discounted mail is that you are at the mercy of the mail clerk checking your mail. Everyone has good days and bad days. Also, everyone makes mistakes.
The most common mistake is in math. Any mail processed through a bulk mail acceptance unit – standard mail (bulk mail), presorted first class mail, first class mail, periodical mail, media mail, etc. – is checked by weight. To verify that the correct amount of mail is being received, the post office takes 10 pieces and weighs them. From this they determine the per piece weight and then multiply this figure by the total number of pieces there are supposed to be in the mailing. To this figure they add the tare weight allowances for any trays, tubs, lids or sacks plus cages or skids, if any.
As long as the final figure matches the actual total weight on the scale – within the allowance given by the post office – the mail can be accepted. If not, the mail will be rejected. There is an awful lot of math in this process. That means, there is plenty of room for math errors. If you know that everything was processed at your end properly, before taking the mail to the post office, you have the right to request a reweigh and a math review. Unfortunately, some people are capable of making the exact same math mistake twice when they are reviewing their own written numbers.
If you might be wrong because let’s say a printer used 2 different weights of paper, then you’ve got a problem. But, if you know you’re right, speak up and request a supervisor review.
Filed under Arizona mail services, bulk mail, direct mail costs, direct mail tips by on Aug 21st, 2009. Comment.
There has been an ongoing debate about if direct mail is dead. With the “hyper” hype about the internet and email marketing and how much less it costs to “send” virtual mail out….the jury is still out!
EMAIL
So, email is supposed to be the “saviour” of getting your advertising message out to the thousands, hundred thousands and millions of people on your list. It is supposed to be cheaper to execute, doesn’t irriate the recipient by the ugly “junk” mails in their real mailbox, more efficient because you can measure ROI metrics within minutes of doing an email blast.
DIRECT MAIL
Direct mail’s cost per thousand prospect names are, in reality, cheaper than buying, or shall I say renting a list of like quantity in the online world. Undeliverability is up 20% lately from these online lists for the internet marketing crowd. Reason is there is more spam filters, corporate firewalls are set even tighter to keep out even legitimate emails, and the higher frequency of the recipient to mass delete emails for fear of email overload. Direct mail, on the other hand gets almost a 95% deliverability rate because good list managers scrub their lists on a regular basis.
Finally, with email, you only get 2 seconds or less to get the attention of the receiver or it gets deleted. Direct mail gives you 5 seconds or more to catch the attention of the receiver. That is huge!
So when thinking “old school” direct mail, always know it has a useful function in your marketing arsenal!
Filed under Arizona mail services, direct mail, direct mail costs, mail services, targeting your market by on Aug 18th, 2009. Comment.
For those of you who do business in the Phoenix/Scottsdale area, we have been pleased with all the business we had with all of you over the years.
We are located in the Scottsdale Airpark that has been in business for over 50 years. We are a letter-shop and full direct mail services that prides itself on execellent customer service.
Some of the services we provide are:
direct mail
post cards
bulk mail
advertisements
merchandising and retail
freight forwarding
We can handle jobs from 500 to 250,000. No job is too small or too large!
Business Helpers can save you money, can help you to be more efficient with your marketing efforts, and gaurantee your mailing gets out fast.
If saving time and money is your goal, look no where else but Business Helpers. We can handle any direct mailing services in Arizona or anywhere in hte USA.
Call us now for a no obligation quote at:
480-483-7677
Business Helpers
7650 E. Redfield Drive Ste. D
Scottsdale, AZ 85260
Filed under Arizona mail services, mail services, printing services by on Aug 4th, 2009. Comment.
We have a video below that you will be interested in regarding how you design a successful direct mail piece that gets opened. Enjoy.
This video has been brought to you by, Business Helpers Mail Center out of Scottsdale Arizona. Feel free to contact us for a quote on your next direct mail campaign. Call us at 480-483-7677.
Filed under Arizona mail services, direct mail, direct mail campaign by on Jul 24th, 2009. Comment.
When it comes to direct marketing – especially to prospects – there’s no mail like the printed mail. Email does not bring the same response as receiving a piece in the mail box.
There are two major reasons for this. First, people are afraid to open mail from an email address they don’t know. Fear they could get a virus. Fear they could have their computer hacked and sensitive information could be acquired. Fear they could receive a cookie which tracks their internet activity. In today’s electronic age, it is very easy for unwanted problems to befall computers just by opening unknown emails. Is it really worth the potential risk?
Second, most people like to receive information about a new product or service via paper. From the prospect’s point of view, they do not want to waste either their time or supplies (ink and paper) by printing the information themselves. Seldom do you want to read the information on the computer screen. You generally want to take it elsewhere and read it leisurely with less eye strain.
From the direct marketer’s perspective, you get an added bonus when you use direct mail instead of email. Your recipient receives a mail piece with your desired design and layout, type selection and sizing and maybe color that they might not see if they were to print the piece on their own computer. Remember, for someone new to want your product or service you have to make your piece attractive to them, approaching your pitch from what the product or service can do for them. If you make the prospect do the first work by printing the piece, you’ve lost an edge you can never get back.
Filed under Arizona mail services, direct mail, printed mail by on Apr 17th, 2009. Comment.