Direct mail experts have a secret that makes them successful and profitable time and time again. From their experience, it has been tested that, when you send out a direct mail campaign, make sure you mail out so the target audience receives it Tuesday, Wednesday or Thursday.

It has been proven that your customers receiving mail on Monday or Friday will most likely get your mail tossed in the trash. Mondays are known as heavy mailing days and most companies sort out their mail so quickly that anything that looks like advertisements gets trashed. On Fridays, mail is equally sorted out very quickly because there is typically rush deadlines to be made in the afternoons or many workers work only a half day. There is greater chance, just like Monday’s that mail will get tossed in the trash can as well.

Tuesdays followed by Wednesdays are know as “light” mail days and the recipient will most likely study every piece of mail and open them without really checking if they are advertisements or not. This also gives your company a calculated follow up by phone, if you have that kind of program put in place.

Also, remember to carefully plan your follow up mailing to also fall to the target audience in Tuesday, Wednesday or Thursday.

Sometimes just the timing of sending out mail will make or break your campaign!

Call Us Now for Your Direct Mail Needs – 480-483-7677