There are many different “flavors” of designing direct mail but only a few effective ways of design for maximum impact that will result in your prospect opening up the envelope or reading your mail piece and contacting you to buy.
Here is a link to Bill Fryer’s website that has 28 value packed direct mail design tips.
http://www.billfryer.com/design/
We agree with most of these tips except for tip #8 where Bill suggests “long copy” sales message versus short. We are of the belief that “short and concise” is better. Of course, the idea of the long copy sales letter is to thwart off any objections in the sales message before the customer can think of, but we would rather “tease” interest with a specific benefit that would compel them to contact us or to stop by our business location.
Let us know what you think…click the comments button below…
Filed under Arizona mail services, direct mail, direct mail campaign, printed mail by on May 11th, 2010. Comment. 
Want to know the ultimate secret to direct mail success? First, we should all know that the fundamentals of marketing will always matter when successfully selling anything.
As with any sports team, coaches will state that practicing the fundamentals, training outstanding athletes with this method has never failed a team to the championship. Likewise, when marketing successfully, it pays to practice what has always worked.
The SECRET is repetition. Yes, when mailing to a targeted list of customers or prospects, it pays to repeat mailings in reasonable intervals so that the marketing “message” is constantly reinforced in their minds. Eventually inertia will take over and the customer, and when ready to buy, will be ready to call you and your business to make a purchase.
So don’t measure your direct mail campaign with one mailing to that one list. You need to mail repeatedly to the same list several times before you reap the rewards AND profits of that targeted list you are using!
If you like this article, tell your business associates about it and have them visit and comment!
Filed under direct mail campaign, direct mail tips, targeting your market by on May 18th, 2010. Comment.
According to some direct marketing and printing associations across America in 2009, there has been mention of “do not mail” legislation that has been introduced in several states such as; Connecticut, Florida, New Jersey, and New York but has not received serious consideration in any of those states.
What this means is that slowly, there are special interest groups and consumer advocacy groups that are trying to change laws at the state level to prevent advertising mail pieces to the public. It certainly runs on the “coat tails” of the “do not call” laws that have been enacted in the recent years.
Printing.org has an article that goes on to state…”Printing Industries of America and its affiliates* have successfully stemmed the opposition’s traction on the state-based campaigns. At the municipal level, the San Francisco Board of Supervisors recently passed a non-binding resolution calling for Do Not Mail legislation to be introduced on the state and federal level. The so-called Do Not Mail initiatives are driven largely by environmental organizations purporting advertising mail’s negative impact on the environment.”
So that means there is a combination of environmental groups as well as consumer advocacy organizations both hitting up the legislature. Conversely, Printing Industries of America supports “Mail Moves America,” a coalition whose goal is to promote the positive economic, social, and environmental benefits of advertising and to keep this type of mail free of government-mandated restrictions.
We should all be wary of the government bodies across our nation that we need to keep direct mail alive and kickin’ so we can keep the free enterprise system intact!
Filed under direct mail, printing services by on May 20th, 2010. Comment.
Those of you who are market oriented will understand the letters; AIDA. Direct response ”101″ states, that in order to make a successful marketing campaign it must have the following 4 items:
- Attention – It must attract attention and attract the prospect to your offer
- Interest – It must create an interest or be compelling to the reader of your marketing message.
- Desire – It must create desire for your product by providing education about the product, niche or industry.
- Action – Probably the most important item, it must have a call to action where the prospect either buys the product or makes inquiry for further information on the product.
The above are fundementals of direct sales techniques that have been used for over 100 years. This is the way cowboys sold wagons and horses! It feeds on the psychology of human nature and how to lead a prospect through the sales process.
Direct mail makes use of all these basic sales/marketing principles. So when creating your next direct mail campaign, make sure you use these principles as your guide for better response rate.
In our next post, we will cover the topic of direct mail response rates.
Filed under direct mail, direct mail campaign by on May 27th, 2010. Comment.