We found a great article that Entreprenuer Magazine did on direct mail marketing…..”99 Tips for Direct Mail Marketing”
http://www.entrepreneur.com/marketing/guerillamarketing/article193436.html
This article was brought to you by Business Helpers in Scottsdale, Arizona.
Here is a quick list of services we are able to assist you with.
- Mail List Preparation: Merge/Purge, clean, remove duplicates, CASS certification (ensure accuracy and deliverability), NCOA (updates change of address)
- Mail Processing: Address (directly onto mail piece), collate, stuff, fold, seal, affix wafer seal closures, sort, stamp/meter, bundle for postage discounts, and deliver to the post office. We can accommodate a wide variety of insert and envelope sizes
- Letter Shop Services: Print personalized, high quality laser letters, folding, tabbing, and inserting while accommodating a wide variety of insert and envelope sizes
- Custom Printing: We find the best price and quickest service available through our printing partners
- Hand Assembly: Quality hand assembly (collating, folding, inserting, labeling and addressing) for custom or unusual jobs
Let us make a no obligation quote for your next mailing job. You will notice the difference on the service and attention we provide! We love what we do and looking forward to helping you.
Call us now at 480-483-7677
At this time, we want to wish all of our customers, vendors and visitors a most successful and prosperous new year!
Filed under Arizona mail services, direct mail tips by on Jan 4th, 2010. Comment. 
Direct mail letters are the most effective way to personalize your advertising. This method is very attractive to the person receiving the mail piece. Postcards get glances before they get tossed in the wastebasket, and catalogs usually just get set aside for a time to thumb through that may never come along. Advertising letters are the happy medium that may mean increased sales.
Hand-written touches are the most important thing that attracts attention. First, hand write the addressee’s name. That way the consumer knows you thought of her personally and thought she would enjoy hearing about the product/service or special deal you are offering.
The body of your letter will obviously need to be typed in order to mass produce and insure ease of reading. Take the time to chose a letterhead style that is appealing to the eyes. Use white for the color of the paper and plain text for content, either arial or times roman at 12 point. And of course, a great logo and your business’ contact information.
To close your letter with that personal touch, sign every letter individually. Now, of course if you have extremely large number of letters to go out, there is technology out there that can “recreate” real looking hand written signatures in mass production. You may want to price that out with your printer if they have that option available.
It would also enhance your response if you add a “PS” at the bottom of your letter. Here is where you could add a special offer or thank them for their business…a great business retention technique. It lets the customer know you value them.
In conclusion, always think how to personalize the letter enough to let the customer know you are giving them personal attention and appreciation. After all, isn’t that what we all want?
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail, direct mail tips by on Jan 15th, 2010. Comment.
We found a video that explains in easy to understand format, how, writing a word document and using a mail merge function to personalize each sales letter for a direct mail campaign. Watch and enjoy.
Filed under direct mail, printed mail, printing services by on Jan 25th, 2010. Comment.