Have you ever wondered what your recipient does with incoming mail, mail that you may have sent to them via a direct mail marketing campaign? They have a “ritual” in which they sort out the bills, personal mail, interesting looking mail, and the all famous – “junk mail.”
We are all guilty of this sorting process of our mail whether it is at home or at the office. Mail is quite often the first thing we give our attention to, so that is a good thing to direct mail marketers. But the most important thing here is to make sure your mail piece is personalized or somehow geared towards getting the attention of the recipient to open your mail piece. It should not be gaudy or obnoxious, slightly business-like, and non “salesy.”
We have a video below from a direct mail marketer that should drive out point, when thinking about your next direct mail campaign.
The Secret of Direct Mail Success
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail campaign, direct mail tips, targeting your market by on Dec 2nd, 2009. Comment. 
Here is the 5 most common direct mail mistakes most businesses make.
- Not spending enough time and money on the list. Quite often we throw a direct mail campagin together without a thought to what kind of list we are going to market too. We find out later that the direct mail piece, the message and the call to action was perfect but the list, which we “rushed” to purchase without checking the validity and the integrity of the list broker has let us down. Think more of the list broker and explore the quality of the list and also the types of buyers the list has. Sometimes it could change the direction of what kind of marketing message you are going to plan for if you find another target market ready to buy your product or service.
- TESTING! This is a biggie. More than half of direct mail customers will give us a direct mail campaign to mail out, give us the list and fail to give us some parameters of changing out how the mailing piece looks to test the headline, the direct mail piece design, etc. There are so many things to test, the color of the envelope, size of the piece, the message, making it “lumpy,” and so on. Be a test “junkie” and you will find you will be consistently doubling and tripling the money brought in on a campaign.
- Stress the benefits to the customer in your marketing message as opposed to the features your product or service has. The buying customer does not care about the fancy, schmancy features your product has, as a matter of fact, they do not have the time to listen to how great you are, they want results! What kind of result can you customer achieve by using your product?
- Have an offer. What is a direct mail campaign good for if you do not have an offer. Even just asking for the order in your message is good enough to get you results. Research what kind of offer you are going to make. It has to be compelling and benefit driven.
- Lastly, and most importantly FOLLOW UP with your customer list. I highly suggest you get the phone numbers of all your direct mail prospects too. That way, you can follow up and get a good probablity that you will make sales right on the phone from the mailing. Do not underestimate the power of follow ups!
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under Arizona mail services, direct mail campaign, direct mail tips by on Dec 7th, 2009. Comment.
We found the best of the best of a video that truly describes what direct mail marketing is all about. Although this video covers direct mail marketing for printers, the same principles will apply for any type of business.
For those of you who thought you knew, watch this entertaining video and give us your thoughts. Comment back to us by pressing the comment button below.
Direct Mail Marketing in Plain English
Filed under direct mail, direct mail campaign, mail services, targeting your market by on Dec 15th, 2009. Comment.
Of course, with the holiday rush, the volume of mailings is going to tax the distribution system even more so this year. As we are still recovering from the recession, private mail distribution companies as well as the good old US Post Office have downsized their staff and equipment.
Warnings always go out to the consumer mail segment to mail early to get delivery in time for the Christmas holidays. This also goes for the businesses at this time of year to mail to their clients and vendors.
Also, be aware of the recipients “attention” span during the holidays. Are you business clients going to notice the business mail that they receive during the month of December? A lot of companies many be shut down for holiday breaks or the recipients are just not in the “mood” to open your mailing during this time. It is important that you know your customer’s mindset at this time of year.
The exception is the customers that depend on your service or product all year long. They are going to open your mail. If it is a product or service that they feel can wait, they will.
From all of us at Business Helpers, we wish you and your families a very Merry Christmas and Happy New Year!!
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail, mail services by on Dec 23rd, 2009. Comment.