The US Postal Service has recently reported that they may close up to 410 branches across the USA. It is caused by lower quantities of personal mailings in conjunction with the recession.
Although the comsumer market is practically in panic, professional mailers and direct mailing houses are not worrying. The closures will definitely have an impact on the upcoming holiday market, causing delays and such. But as far as the direct mail houses, USPS services will continue as normal as they put priority on these places since it is high volume and therefore higher revenue to the USPS.
The only worry direct mail houses may have is the mail processing centers. If any of those places gets shut down, there could be a fallout of productivity on behalf of direct mail houses.
There are direct mail houses that have declared that if a lot of branches are closed, there is still a lot of branches left to pick up the slack. Fortunately, there is great density of post office branch retail offices. So, no need to worry now!
Filed under US Postal Service, direct mail, mail services by on Oct 1st, 2009. Comment. 
We are going to scour the internet for very clever direct mail promotions from time to time to give you some valuable ideas to promote your business.
Here is an ingenius direct mail campaign that was implemented by an ad agency. Check out how they used a simple approach but got a lot of attention.
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail campaign, direct mail promotions by on Oct 7th, 2009. Comment.
We have complied a short list of 4 of the most helpful resources when planning and implementing a direct mail campaign.
3) USPS direct mail resource page
shows how to create your mail piece
direct mail defined
create mail list
sending procedures
mailing and shipping tools
direct mail research
We hope you find these resources helpful to your next direct mail campaign. Remember to always do your due diligence when hiring a direct mail house to process your mailing. Check on their references, their past history of clients and programs they worked on, check with the Better Business Bureau, and make sure they are proactive in following up with you.
Filed under US Postal Service, direct mail, direct mail campaign, direct mail tips by on Oct 12th, 2009. Comment.
Probably, the most important part of your direct mail campaign will be choosing your mailing list. That is also the most challenging part of your success or failure when doing a mailing. The most common way to get a good list is from a list broker. Here are some tips when going out to secure your mailing list.
- The first thing you have to do is find a qualified and targeted list for your product or service.
- Your list should be current with all duplicates removed
- The list should be sold from an experienced and reputable list house that has a proven record in high quality lists
- Know the profile of who you are mailing too. This goes along with knowing your product and service enough to know who is likely to buy
- Lastly, check on the past record of the list broker and even ask for references of current or past customers…..and check up on them.
You don’t have time to fool with less than quality list brokers since normal response rates in the direct marketing field is about 1.5%. That means you have to make sure your quality of the list is high enough to practially “guarantee” that percentage norm.
For your direct mail processing needs call Business Helpers at 480-483-7677. Serving all of Arizona, USA.
Filed under direct mail campaign, direct mail tips, targeting your market by on Oct 21st, 2009. Comment.
This post is brought to you by: Business Helpers Mail Center in Scottsdale, Arizona
Here is a quick list of services we are able to assist you with.
- Mail List Preparation: Merge/Purge, clean, remove duplicates, CASS certification (ensure accuracy and deliverability), NCOA (updates change of address)
- Mail Processing: Address (directly onto mail piece), collate, stuff, fold, seal, affix wafer seal closures, sort, stamp/meter, bundle for postage discounts, and deliver to the post office. We can accommodate a wide variety of insert and envelope sizes
- Letter Shop Services: Print personalized, high quality laser letters, folding, tabbing, and inserting while accommodating a wide variety of insert and envelope sizes
- Custom Printing: We find the best price and quickest service available through our printing partners
- Hand Assembly: Quality hand assembly (collating, folding, inserting, labeling and addressing) for custom or unusual jobs
Let us make a no obligation quote for your next mailing job. You will notice the difference on the service and attention we provide! We love what we do and looking forward to helping you.
Call us now at 480-483-7677
Filed under Arizona mail services, direct mail, mail services by on Oct 30th, 2009. Comment.