For those of you who do business in the Phoenix/Scottsdale area, we have been pleased with all the business we had with all of you over the years.
We are located in the Scottsdale Airpark that has been in business for over 50 years. We are a letter-shop and full direct mail services that prides itself on execellent customer service.
Some of the services we provide are:
direct mail
post cards
bulk mail
advertisements
merchandising and retail
freight forwarding
We can handle jobs from 500 to 250,000. No job is too small or too large!
Business Helpers can save you money, can help you to be more efficient with your marketing efforts, and gaurantee your mailing gets out fast.
If saving time and money is your goal, look no where else but Business Helpers. We can handle any direct mailing services in Arizona or anywhere in hte USA.
Call us now for a no obligation quote at:
480-483-7677
Business Helpers
7650 E. Redfield Drive Ste. D
Scottsdale, AZ 85260
Filed under Arizona mail services, mail services, printing services by on Aug 4th, 2009. Comment. 
We found a great video for you that talks about the benefits of direct mail and the successful strategies related to it. Enjoy!
Filed under direct mail, direct mail campaign, direct mail tips, targeting your market by on Aug 7th, 2009. Comment.
For sending standard mail – what used to be called bulk mail – the post office has only 2 sizes. Mail is either letter size or non-letter size. The dividing line is larger or smaller than 6-1/8” x 11-1/2” x ¼” thick. The aspect ratio (length divided by height) must also be in the range of 1.3 to 2.5. This latter criterion makes all square mail non-letter size.
One of the biggest changes the post office has made is in the acceptance and design of non-letter size mail – the larger pieces. And the consequences can be staggering.
It used to be that non-letter size mail could be designed in practically any fashion and receive some form of discounted postage rates. Not anymore. Now, mail must be laid out so the mailing address is in the top half of the mail piece. And, regardless of whether the mail piece runs horizontal or vertical, the top half is always defined by the vertical direction. That is to say, if the mail piece is a 9”x12” envelope and the envelope is designed so that the address runs across the 12” side, the top half of the envelope for post office purposes is still regarded by folding the 12” side in half.
The consequence for not following this design: pay full first class postage prices. There is no give on this issue. There is no in between postage rates available. And local post offices may not issue letters of exception. If someone wishes to get a letter of exception, they must send a request to a central processing facility in New York and this could take some time, time which most direct mailers do not have.
Moral: If you want to send non-letter size mail at discounted rates, be sure to follow the post office’s design specs.
Filed under US Postal Service, direct mail campaign, direct mail costs, direct mail tips by on Aug 12th, 2009. Comment.
There has been an ongoing debate about if direct mail is dead. With the “hyper” hype about the internet and email marketing and how much less it costs to “send” virtual mail out….the jury is still out!
EMAIL
So, email is supposed to be the “saviour” of getting your advertising message out to the thousands, hundred thousands and millions of people on your list. It is supposed to be cheaper to execute, doesn’t irriate the recipient by the ugly “junk” mails in their real mailbox, more efficient because you can measure ROI metrics within minutes of doing an email blast.
DIRECT MAIL
Direct mail’s cost per thousand prospect names are, in reality, cheaper than buying, or shall I say renting a list of like quantity in the online world. Undeliverability is up 20% lately from these online lists for the internet marketing crowd. Reason is there is more spam filters, corporate firewalls are set even tighter to keep out even legitimate emails, and the higher frequency of the recipient to mass delete emails for fear of email overload. Direct mail, on the other hand gets almost a 95% deliverability rate because good list managers scrub their lists on a regular basis.
Finally, with email, you only get 2 seconds or less to get the attention of the receiver or it gets deleted. Direct mail gives you 5 seconds or more to catch the attention of the receiver. That is huge!
So when thinking “old school” direct mail, always know it has a useful function in your marketing arsenal!
Filed under Arizona mail services, direct mail, direct mail costs, mail services, targeting your market by on Aug 18th, 2009. Comment.
One of my biggest irritations in dealing with the post office for the processing of discounted mail is that you are at the mercy of the mail clerk checking your mail. Everyone has good days and bad days. Also, everyone makes mistakes.
The most common mistake is in math. Any mail processed through a bulk mail acceptance unit – standard mail (bulk mail), presorted first class mail, first class mail, periodical mail, media mail, etc. – is checked by weight. To verify that the correct amount of mail is being received, the post office takes 10 pieces and weighs them. From this they determine the per piece weight and then multiply this figure by the total number of pieces there are supposed to be in the mailing. To this figure they add the tare weight allowances for any trays, tubs, lids or sacks plus cages or skids, if any.
As long as the final figure matches the actual total weight on the scale – within the allowance given by the post office – the mail can be accepted. If not, the mail will be rejected. There is an awful lot of math in this process. That means, there is plenty of room for math errors. If you know that everything was processed at your end properly, before taking the mail to the post office, you have the right to request a reweigh and a math review. Unfortunately, some people are capable of making the exact same math mistake twice when they are reviewing their own written numbers.
If you might be wrong because let’s say a printer used 2 different weights of paper, then you’ve got a problem. But, if you know you’re right, speak up and request a supervisor review.
Filed under Arizona mail services, bulk mail, direct mail costs, direct mail tips by on Aug 21st, 2009. Comment.
We presented a video on a previous post from Ford Saeks about direct mailing fundementals. Here is part two of that video series. We found it to be very informative. Enjoy.
Filed under direct mail, direct mail campaign, direct mail tips by on Aug 24th, 2009. Comment.